2023 TOYOTA
PRIUS
Revolutionary Electrified Performance
The revolutionary vehicle that paved the way for electric performance, the Toyota Prius, is more advanced than ever before. Uncover the dynamic crossroad between power and sustainability in the all-new 2023 Toyota Prius.
Uncover the imaginative new 2023 Toyota Prius, the hybrid that paved the way for a new age of eco-friendly vehicle performance. Reborn into a new era, the 2023 Toyota Prius features a captivating new design, enhanced performance offerings, and as always - cutting-edge technologies. Now powered by a 2.0-liter 4-cylinder hybrid engine paired with an electronically controlled continuously variable transmission (ECVT), the Prius achieves up to 194 horsepower while maintaining an impressive 57 MPG. Available in your choice of rear-wheel drive or all-wheel drive, the Prius makes no compromises on capabilities in any condition.
The exterior now features a modern and futuristic design, illustrating the advanced capabilities of performance. From every angle, the striking silhouette is defined by sleek contours and sharp details. Now with a lower roofline and wider stance, the 2023 Toyota Prius takes aerodynamics to a new level. From the interior, a refreshed layout introduces sophisticated amenities and a low seating position, cultivating a more welcoming and enticing cabin. As for technology, a larger touchscreen powered by the intuitive Toyota Multimedia System, and Toyota Safety Sense™ 3.0 immerse you in modern necessities. All of the new and dynamic offerings of the 2023 Toyota Prius present the features you demand in a vehicle.
Keep reading to review everything the 2023 Toyota Prius has to offer, and how it stands out from the competition below. After you’ve finished your research, stop by Berlin City Toyota of Portland in Portland, ME, or Berlin City Toyota in Gorham, NH today to test drive a new 2023 Toyota Prius.
2023 Toyota Prius
Design
The 2023 Toyota Prius is designed with innovation and style, making it instantly eye-catching from every angle. Now with a more modern and futuristic exterior style, the 2023 Toyota Prius boasts a sleek silhouette with smooth contours and sharp details, showcasing the undeniable aerodynamic advantage. Sitting on exclusive 19-inch alloy aluminum alloy wheels, the Prius further showcases its modern abilities. Distinctive LED headlights and an LED rear light bar, serve as a feature just as practical as it is striking. From every angle, the 2023 Toyota Prius is clean and sleek.
The interior of the 2023 Toyota Prius is designed to inspire. Centered around the driver, you will have features and controls centered around you, giving you complete control of every aspect of the 2023 Toyota Prius. SofTex® upholstery contributes to the sophisticated cabin, elevated even further with chrome accents and modern controls. To open up the cabin, an available fixed glass-roof brightens the interior and enhances the view. Though it wears a sedan design, cargo space is ample with up to 23.8 cubic feet of cargo capacity with the 60/40 split fold-down rear seats lowered.
2023 Toyota Prius
Performance
Unleash unexpected power in the new 2023 Toyota Prius, which now offers a new hybrid engine. Beneath the hood is a 2.0-liter 4-cylinder engine accompanied by a permanent magnet AC synchronous motor that delivers up to 196 horsepower and 139 pound-feet of torque. The electronically controlled Continuously Variable Automatic transmission (eCVT) ensures each drive is smooth and swift. This dynamic powertrain pairing boasts a thrilling 0 to 60 MPH acceleration in as fast as 7.0 seconds.
Known for maximum efficiency, the new Toyota Prius can maintain up to 57 MPG. Designed with a low center of gravity, the 2023 Toyota Prius is made to perform. Nimble handling and stability is felt around every corner, during acceleration and braking, ensuring you're confident in all aspects of your drive. You can even customize your drive, with an available EV driving mode that allows you to operate solely on battery power, power mode to improve acceleration, ECO mode to maximize fuel efficiency, and normal mode to blend fuel efficiency with performance.
2023 Toyota Prius
Technology
Always at the forefront of advancements, the 2023 Toyota Prius features technology to enhance everything from connectivity and convenience to safety. Never struggle with parallel parking again with advanced park, a hands-free parking feature that can help you parallel park or back into a parking space at the touch of a button. From the rising 12.3-inch Toyota Multimedia Display, you will have access to Apple CarPlay® and Android Auto™ connectivity and Toyota Drive Connect. Additional features include a top-mount multi-information display, Qi Wireless Charging, USB ports, and Panoramic View Monitors.
Included in each new 2023 Toyota Prius is Toyota Safety Sense™ 3.0, a suite of active driver assistance features that use sensors and cameras to observe your surroundings and notify you of any dangers. Included in this advanced suite of driver assistance features are technologies such as a Pre-Collision System with Pedestrian Detection, Full-Speed Range Dynamic Radar Cruise Control, Lane Departure Assist with Steering Assist, Lane Tracing Assist, and more. A new Direct Light Illumination feature will emit a glow across the dashboard to alert you of information about the road ahead.
2023 Toyota Prius
Comparisons
| 2023 Toyota Prius | 2023 Honda Accord Hybrid | |
| Fuel Economy (Combined) | 56 MPG | 48 MPG |
| Curb Weight | 3,097 lbs. | 3,532 lbs. |
| Direct Light Illumination | Standard | Not Available |
| Cargo Volume | 23.8 cu-ft | 16.7 cu-ft |
Unlock more fuel efficiency and amenities in the 2023 Toyota Prius than the 2023 Honda Accord Hybrid. Achieve an unparalleled 56 combined MPH thanks to the innovative hybrid powertrain and a curb weight of only 3,097 pounds. The interior boasts features that enhance every driving experience. Enjoy an innovative direct light illumination system and spacious 23.8 cubic feet of cargo volume only in the 2023 Toyota Prius.
| 2023 Toyota Prius | 2023 Hyundai Sonata Hybrid | |
| Horsepower | 194 | 192 |
| Fuel Economy (City) | 57 MPG | 50 MPG |
| Touchscreen Display Size | 12.3-in | 10.25-in |
| Toyota Safety Sense™ | Standard | Not Available |
The 2023 Toyota Prius is an obvious choice when compared to the 2023 Hyundai Sonata Hybrid. Achieve a thrilling 194 horsepower and 57 city MPG, so you never have to sacrifice performance for efficiency again. From the cabin, you will be immersed in intelligent technology, such as a 12.3-inch Toyota Multimedia touchscreen and Toyota Safety Sense™ driver assistance technology.
2023 Toyota Prius
Comparisons
2023 Toyota Prius vs 2023 Honda Accord Hybrid
| 2023 Toyota Prius | 2023 Honda Accord Hybrid | |
| Fuel Economy (Combined) | 56 MPG | 48 MPG |
| Curb Weight | 3,097 lbs. | 3,532 lbs. |
| Direct Light Illumination | Standard | Not Available |
| Cargo Volume | 23.8 cu-ft | 16.7 cu-ft |
Unlock more fuel efficiency and amenities in the 2023 Toyota Prius than the 2023 Honda Accord Hybrid. Achieve an unparalleled 56 combined MPH thanks to the innovative hybrid powertrain and a curb weight of only 3,097 pounds. The interior boasts features that enhance every driving experience. Enjoy an innovative direct light illumination system and spacious 23.8 cubic feet of cargo volume only in the 2023 Toyota Prius.
2023 Toyota Prius vs 2023 Hyundai Sonata Hybrid
| 2023 Toyota Prius | 2023 Hyundai Sonata Hybrid | |
| Horsepower | 194 | 192 |
| Fuel Economy (City) | 57 MPG | 50 MPG |
| Touchscreen Display Size | 12.3-in | 10.25-in |
| Toyota Safety Sense™ | Standard | Not Available |
The 2023 Toyota Prius is an obvious choice when compared to the 2023 Hyundai Sonata Hybrid. Achieve a thrilling 194 horsepower and 57 city MPG, so you never have to sacrifice performance for efficiency again. From the cabin, you will be immersed in intelligent technology, such as a 12.3-inch Toyota Multimedia touchscreen and Toyota Safety Sense™ driver assistance technology.
2023 Toyota Prius
FAQs
The 2023 Toyota Prius starts at $27,450.
The new 2023 Toyota Prius features a 2.0-liter 4-cylinder hybrid engine paired with an electronically controlled continuously variable transmission (ECVT).
The new Toyota Prius delivers 196 horsepower and 139 pound-feet of torque.
The 2023 Toyota Prius can seat up to 5 passengers.
The new Toyota Prius has a maximum cargo capacity of 23.8 cubic feet.
The new 2023 Toyota Prius has a 12.3-inch touchscreen Toyota Multimedia Display with built-in navigation, Apple CarPlay®, and Android Auto™ integration.
- Pre-Collision System with Pedestrian Detection
- Full-Speed Range Dynamic Radar Cruise Control
- Lane Departure Assist with Steering Assist
- Lane Tracing Assist
2023 Toyota Prius
Gallery
